Process Automation.
Every eCommerce operation has a layer of manual work that shouldn't exist — repetitive tasks that take time, introduce errors, and scale badly as the business grows. We build the automation layer that removes it: custom workflows, AI-powered data processing, and code-first integrations that actually hold up under production conditions.
“The real cost of manual work isn't the time it takes today. It's the errors it introduces, the scale it prevents, and the people who leave because their job became data entry.”
What we automate
- Order processing and fulfilment workflows — routing, prioritisation, exception handling
- Inventory and supplier notification systems — automated PO generation, stock alerts
- AI-powered document processing — invoice extraction, PO parsing, product data ingestion
- ERP and accounting sync — Xero, Sage, QuickBooks to Shopify and back
- Customer communication workflows — post-purchase sequences, review requests, win-back
- Scheduled reporting — pulling data from multiple sources into formatted outputs
- Internal approval workflows — stock requests, return authorisations, discount approvals
- Data pipeline engineering — cleansing, enriching, and routing data between systems
How we approach it
Code, not no-code
We write proper software. That means version control, error handling, logging, tests, and the ability to extend it when your process changes. No-code tools are fine for simple flows — but most operations that are worth automating are too complex for a drag-and-drop interface.
AI where it earns its place
We use AI models for tasks they're genuinely good at: extracting structured data from documents, classifying and routing inputs, and handling variation in format or language. We don't apply it where deterministic logic is more reliable.
Built to fail safely
Every automation we build includes logging, alerting, and retry logic. When a third-party API goes down or an input arrives in an unexpected format, the workflow pauses cleanly, notifies the right person, and picks up when conditions recover — rather than silently dropping data.
Common questions
Got a process you want off your plate?
Tell us what your team is currently doing manually. We'll tell you honestly what's worth automating and how.
Start a project